Marketing Course Descriptions

3233 PRINCIPLES OF MARKETING.

A study of the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services that satisfy individual and organizational objectives.

3433 RETAILING.

Methods and procedures used in retail store management. Emphasis is on automation in its various forms, the role of the retail executive, the shift in store locations, and the physical distribution of merchandise. (Prerequisite: MKT 3233)

3533 PRINCIPLES OF ADVERTISING.

The study of advertising principles and practices from the business manager’s perspective with an emphasis on marketing communications decision making. The course includes an integrated approach to promotions management, budget considerations, target marketing, media alternatives and agency operations. (Prerequisite: MKT 3233)

3633 CONSUMER BEHAVIOR.

An integrative strategic marketing approach to consumer behavior which provides the student with a comprehensive framework for analyzing consumers. (Prerequisite: MKT 3233)

3643 PROMOTIONAL STRATEGIES.

Focuses on the management of promotional programs which include elements of advertising, personal selling, sales promotion, and public relations.

Emphasis on creating, executing, and evaluating promotional programs. (Prerequites:MKT 3233)

4243 SALES AND SALES MANAGEMENT.

Focuses on interpersonal communications between buyers and sellers and the management of the sales force.

Topics covered include personal sales presentations and hiring, training, motivating, supervising, and evaluating sales representatives.

(Prerequisite: MKT 3233)

4333 MARKETING RESEARCH.

The role of research in the marketing management decision making process. This project based course examines various methods of data gathering techniques along with quantitative and qualitative methods of data analysis. (Prerequisites: ECON 2633 and MKT 3233)

4453 MARKETING LOGISTICS.

Integrates the activities of order processing, information flow, materials management, distribution, marketing, and finance. Views the management of logistics from a marketing perspective. (Prerequisites: MNGT 3113 and MKT 3233)

4643 MARKETING MANAGEMENT.

Analysis of the appropriate management of marketing program objectives.

Integrates product, promotion, pricing, and distribution concepts into marketing strategy development, implementation, and control. (Prerequisites: MKT 3233, MKT 4333)

4653 CONTEMPORARY ISSUES IN MARKETING.

Analysis of current issues and trends in the field of marketing.

Topics selected for emphasis will vary as contemporary issues change. (Prerequisite: MKT 3233)

4950 MARKETING INTERNSHIP.

Supervised professional level marketing assignment with a business firm, government agency, or non profit organization. (Prerequisite: departmental approval)

4960 DIRECTED READING.

Individualized literature study selected in consultation with the professor.

4970 SPECIAL STUDIES.

Individualized project selected in consultation with professor.

4980 SEMINAR.

Small group study of topic announced in the Schedule of Classes.

4990 RESEARCH.

Independent investigation designed in consultation with the professor.

5243 MARKETING MANAGEMENT.

An integrative course utilizing the comprehensive case study method to develop experiences in effective application of marketing strategies to create competitive advantages. Emphasis is on the relationship of the marketing function in a multinational context.